From day one, our driven came from the courage, bravery, and beauty of Latina women. We chose to craft extraordinary beer as our way to pay tribute to women, we are built on the strong Canadian values of hard work, innovation, inclusion, and diversity.​ Our purpose is to be part of a society filled with men and women who are genuinely happy, mentally conscious, that wake up each day with a clear sense of purpose. We don't want people to drink excessive amounts of beer, we want them to enjoy great beer with moderation and satisfaction.